Sun Yat-Sen University School of Government Alumni Association of Macao

This project aims to provide the Sun Yat-Sen University School of Government Alumni Association of Macao with a powerful and enduring logo that strengthens their identity, fosters alumni engagement, and supports their mission of building a vibrant and supportive community. The final design will be a testament to the university's legacy and the enduring connection between the institution and its graduates.

The design centers on the Hong Kong-Zhuhai-Macao Bridge, connecting with other regional alumni associations. The logo incorporates the bridge's tower design, symbolizing connectivity and exchange between the three regions while maintaining simplicity and legibility. Drawing inspiration from the Macao flag's colors and historical Portuguese tiles, the association's color palette evokes tradition, pride, and community.

The logo's versatility has been demonstrated through its successful application at the association's annual meeting. Materials created for the event and alumni feedback have confirmed its effectiveness. This project has established a foundation for the association's brand development, paving the way for greater recognition in the future.